Content marketing is the hottest new buzzword in online marketing. And that’s not necessarily a good thing; when new and popular marketing strategies come around, there ends up being a lot of confusion and false promises associated with it.
Let’s try and clear up any misconceptions.
Content marketing is essentially giving valuable content away for free in the hopes of enticing a customer to make a real purchase. This content can take many forms—blog posts, social media, videos, podcasts, e-mail newsletters—but they all serve the same purpose: get potential customers interacting with you and your brand.
Basically, it’s the free appetizer of the online world. Once you get them in the door, you want them to buy drinks and an entrée. If the appetizer tastes awesome, they’ll be far more likely to pull out their wallet; if it tastes awful, well… you probably won’t see that customer again.
If you create great content, and get it to the right people, it can pay big dividends for your business. We love analytics, and the numbers indicate content marketing gets businesses improved sales, loyal customers, and a high return on investment. That’s why we include it as a core part of our strategic online marketing services.