WHAT IS CONTENT MARKETING?

Content marketing is the hottest new buzzword in online marketing. And that’s not necessarily a good thing; when new and popular marketing strategies come around, there ends up being a lot of confusion and false promises associated with it.

Let’s try and clear up any misconceptions.

Content marketing is essentially giving valuable content away for free in the hopes of enticing a customer to make a real purchase. This content can take many forms—blog posts, social media, videos, podcasts, e-mail newsletters—but they all serve the same purpose: get potential customers interacting with you and your brand.

Basically, it’s the free appetizer of the online world. Once you get them in the door, you want them to buy drinks and an entrée. If the appetizer tastes awesome, they’ll be far more likely to pull out their wallet; if it tastes awful, well… you probably won’t see that customer again.

If you create great content, and get it to the right people, it can pay big dividends for your business. We love analytics, and the numbers indicate content marketing gets businesses improved sales, loyal customers, and a high return on investment. That’s why we include it as a core part of our strategic online marketing services.

WHAT MAKES CONTENT MARKETING SO EFFECTIVE?

Traditional marketing practices don’t work as well online as they used to.

When internet advertising first got started, marketers tried the same tactics they used in the real world: junk mail, flashy banners, and annoying signage. Trouble is, customers don’t like these tactics, so they developed ways to avoid them such as spam filters and ad blockers. And with the rise of mobile devices, marketing needed a new strategy; one that could give people what they want, precisely when they want it.

Enter content marketing.

Content marketing is effective because customers get something out of it too. Maybe your video made them laugh, or your thoughtful response to their question on social media really brightened their day. For our own content, we’re trying to pull back the curtain a little on online marketing. We want to show you the nuts and bolts, the inner mechanisms that drive marketing strategy.

Basically, it’s about providing value to customers. Turns out, people like getting value, and are more willing to buy when the feel like they got something else out of the transaction.

WHY YOU SHOULD WORK WITH US

Content marketing is not magic, and it’s not rocket science. We didn’t travel to the mountains of Nepal to learn the secret art of content marketing from a bald, mystical guru. You could probably learn to do it all on your own. It’s just really tedious, and it takes a lot of work.

Truth is, we’re just really good at it—at least, that’s what our clients tell us. We use content marketing as part of an overall strategy that we customize to fit the needs of any organization or business.