For the product photos, we wanted to convey the lanyard’s construction while also showing off its functionality. We took and edited multiple sets of photos showing the lanyard and its components, highlighting its profile both separate from and attached to a phone. We also took photos of all currently available Lanyard color variations as well as the product boxes.
For L!NK’s video ad, we wanted to touch more on its practical application. We did multiple video shoots over the course of several days for L!NK’s video ad, capturing the lanyard being used in various situations including traveling, dog walking, boating, cooking, and gardening. We kept the ad quick and upbeat while still having smooth stylized transitions. For the sound design, we chose to emphasize the click created when the lanyard connects to its magnetic base, synching the click up with the snare of the backing track.
For the design of L!NK’s website, we wanted to emulate the stylistically minimalist packaging for their products. As such, final visual design is similarly minimalistic, implementing branded bold black text against a white and gray background. This served to not only convey a sense of high quality similar to upscale car manufacturers, but also allowed the vibrant colors of the product photos to really stand out. We also created a fully integrated online store.
L!NK’s original website had little written content, with only 677 words total for the entire site. As such, we had a lot of room to expand upon and further develop their content. The new page content we created was made with the sole intention of better highlighting the product’s design, construction, functionality, and utility. We also created detailed content for the individual product pages including product descriptions, technical specification, application instructions, and warranty information.
L!NK Lanyard’s new website and marketing collateral all display major improvements over what they had. Their website is slick, clean, and easy to navigate and their online store features the type of polished product photography consumers would expect from other larger distributors. Furthermore more, the brand consistency between their product photos, website, and advertisements is higher than it has ever been.
L!NK Lanyard’s website features: