Search Engine Optimization

Search Engine
Optimization & Marketing.

Your business needs to get noticed on search engines—we’ll help you do it without all the smoke and mirrors.

We Do SEO With Results.

For some SEO and PPC agencies, the goal has always been to extract as much money from their clients as they can while doing as little work as possible. They use confusing sales calls, big promises, and half-truths to draw you in—then, once you sign a contract, they suddenly find it very difficult to return your phone calls.

A lot of our SEO clients have been burned by one of these companies. It makes us upset, too—they’re making all SEO marketers look bad. But competing for attention on search engines is still vital to many businesses, so the work still needs to get done. We’re not here to pull the wool over your eyes—we believe in keeping you well-informed about each step in our process.

Our SEO Process.

So instead of giving you a big salesy lecture on ROI, we take a much different angle: tell you exactly what we do, how we do it, and let you decide if we’re the right fit for you.


Audit & Analysis

For any SEO client, we start by getting a snapshot of where you’re currently at. We’ll take a look through:

  • An estimate of how much traffic your website gets from search engines
  • The keywords you currently rank for
  • The content and structure of your website
  • Your main organic competitors, and what keywords they rank for

Then we’ll have a meeting with you to discuss our findings, and where we’ll go from here. We’ll ask about:

  • Your goals, such as where you’d like to rank or what search terms are vital for you
  • How we’ll track your success and your ROI
  • Any account logins or access we’ll need

Keyword Research

Once we have a good grasp of your situation, your goals, and our direction, we get to work researching keywords that are going to be valuable, attainable, and relevant to your business.

  • A valuable keyword has a meaningful amount of search traffic for your industry.
  • An attainable keyword will be possible for your business to rank for based on your competition.
  • A relevant keyword will be a good match between the searcher’s intent and your product or service.

We’ll create a list of keywords that matches all of these qualities by using:

  • Search volume estimates
  • Keyword competition estimates
  • Analysis of your competitors
  • Your service area parameters

We’ll deliver the initial keyword list to you, to make sure we’re headed in the right direction.


Content Development

Once the initial keyword list is approved, we can start helping you develop your website’s content. The keyword research will allow us to create a content plan, which will help us identify:

  • What new content should be written
  • Which current pages on your website need to be revised
  • Which current pages should be removed or repurposed

How new content gets written will be up to you, depending on whether you’re also using our Content Creation & Strategy services. We can:

  • Present you the content plan, and your team does all the writing
  • Create detailed content outlines, send them to your team to write, and edit the content we receive back
  • Consult with you, then research and write all the content for you

Technical & Off-Site SEO

With keyword-researched content ready to go, we get to work optimizing any ranking signals your business feeds to search engines.

Technical SEO refers to improving all the search engine ranking signals that live on your website other than your page content itself. We’ll look to improve aspects such as:

  • Meta titles and meta descriptions
  • Content structure and heading tags
  • URLs and overall site structure
  • Internal linking
  • Structured data markup

Off-Site SEO covers all of the search engine signals that aren’t from your website. This can include:

  • Backlink development
  • Google My Business page optimization
  • Listing management

Pay-Per-Click Advertising

Many of our clients find great success with Pay-Per-Click (PPC) campaigns; it’s one of the best ways to get an immediate boost to your search visibility and start getting leads right away.

We can use keyword research and website content to get a PPC campaign off the ground very quickly. We’d only need a few extra things from you:

  • The geographic area you want to advertise in
  • What products or services you want to advertise for
  • Your daily or monthly advertising budget
  • Approval for the ad copy we create

If necessary, we can even help create custom ad landing pages to help convert ad clicks into customers!


Data Analytics

Measuring the success of our SEO and PPC campaigns is crucial to see what’s working, what isn’t, and how we can make improvements.

We’ll set up custom tracking for our developed keyword list, monitor search traffic using search engine tools such as Google Analytics, and send a custom report at the end of each month’s work:

  • SEO clients will receive a monthly report that includes an executive summary as well as an analytics report.
  • PPC clients will receive an advertising summary with relevant data from the month’s campaign.

We can also help you set up tracking of key performance indicators for your business, such as:

  • Online product sales from PPC advertising traffic
  • Contact form submissions from organic SEO visitors
  • Phone calls from Google My Business users


See How We’ve Helped Our Clients.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.


Articles & Resources.

  • Techniques to Reduce Facebook Ads Spend

Optimizing Your Brand’s Content on Facebook

December 15th, 2020|

A 33% drop in organic reach is pretty dramatic, but does this mean that business pages are doomed? To better understand how to adapt to the new News Feed algorithm, we need to breakdown what Facebook considers a “meaningful interaction.”


What Our Clients Say About Us.

From our first meeting with Counterweight Media, I was highly impressed with the professionalism and knowledge. Our Website is everything they promised and more…

All Access Doggy Daycare

We used Counterweight Media for a complete website build. They did an awesome job and were extremely helpful throughout the process. I would recommend them to anybody looking for a fantastic site!…

Sentinel Pest Control

We opted for an entire overhaul of our site from the ground up. They worked with us on a payment plan and were patient and helpful throughout the entire development process. We clicked right away even before the creative process began. We are thrilled with what they have put together for us and it is already paying dividends…

Rambo Total Pest Control

We had Counterweight media design our website from scratch. They created all of our website content, they came on site and shot a video for us, they created all of our images and put it all together into a complete website that converts visitors into paying customers…

Safeguard Home Inspection

Counterweight Media makes sure you’re informed and on top of everything. They designed and created our website and we couldn’t be happier. If you’re on the fence or having doubts, don’t think twice! Counterweight Media is the right choice!…

Schwab Electric

They designed our business web page and created an amazing video that we have used for marketing and social media. I have had a ton of compliments on our website on how beautiful it is and how easy to navigate it is.

Onyx Spa & Salon
Tacoma Digital Marketing Agencies
Best Tacoma SEO Experts