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Video Production

Video Production.

Well-produced videos are challenging to make, but they’re highly valuable in every facet of your digital marketing.

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We Create Videos That Engage.

Nearly every business can benefit from video content. Demonstrating your product in action or showing off your business location is helpful to many potential customers; an explainer video or client testimonial can be a huge attention-grabber.

But let’s be real: if the video looks like a pixelated, jittery mess, it might do more harm than good. If you’re serious about producing video content, then you need clean HD video, crisp audio, skilled editing—and we can handle it all.

Our Video Production Process.

Creating great videos takes more than just fancy equipment and a dream—you need a deliberate process and detailed planning. Our Video Production services are broken up into three phases:

Pre-Production.

For most videos, there’s a lot of work to do before any footage gets recorded. We sign a Production Agreement, which outlines the video’s purpose, concept, deliverables, and responsibilities of each party. We also schedule the day(s) and location of the video shoot, and any talent or interviewee that will appear.

Other services may be needed prior to any video shoot, including:

  • Script writing and approval
  • Interview question development
  • Storyboarding

Production.

The production phase is where the video footage is recorded, along with any necessary audio recording. This could be as simple as a small, on-location interview, or as complicated as an action sequence requiring camera movement, blocking, and props. A full production team may be necessary, or the shoot may only require a one-man crew.

Other considerations might include:

  • Multiple video shoots on different days
  • Several locations
  • B-roll footage
  • Dealing with unforeseen circumstances

Post-Production.

Once all the footage and audio have been recorded, we start to gather any other necessary resources and begin making the actual video. The raw files need to be downloaded, organized, and processed into video editing software, edited, and placed together into a timeline.

Many other assets and processes may be used or created, such as:

  • Music
  • Voiceovers
  • Color correction
  • Sound editing
  • Animations
  • Graphics

Once the timeline is complete, it’s rendered into a video file in the agreed-upon format. The file is delivered to the Client, who can view the video request revisions if necessary.

OUR WORK

See How We’ve Helped Our Clients.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.

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OUR BLOG

Articles & Resources.

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Choosing a Video Host: YouTube, Vimeo, or Wistia?

January 12th, 2021|

Your business now has a professionally filmed and edited video, but… where do you host it? Determining the most appropriate site is sometimes more problematic than actually producing it in the first place.

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Optimizing Your Brand’s Content on Facebook

December 15th, 2020|

A 33% drop in organic reach is pretty dramatic, but does this mean that business pages are doomed? To better understand how to adapt to the new News Feed algorithm, we need to breakdown what Facebook considers a “meaningful interaction.”

  • 5 Expert Tips to Get More Engagement on Instagram

Recording & Mixing Audio for Mobile Devices

November 9th, 2020|

The mysteries of mixing and mastering probably don’t matter to you so long as it sounds good. However, if you’re in the market of producing audio-centric content—like vlogs or podcasts—you should care a lot.

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OUR TESTIMONIALS

What Our Clients Say About Us.

From our first meeting with Counterweight Media, I was highly impressed with the professionalism and knowledge. Our Website is everything they promised and more…

All Access Doggy Daycare

We used Counterweight Media for a complete website build. They did an awesome job and were extremely helpful throughout the process. I would recommend them to anybody looking for a fantastic site!…

Sentinel Pest Control

We opted for an entire overhaul of our site from the ground up. They worked with us on a payment plan and were patient and helpful throughout the entire development process. We clicked right away even before the creative process began. We are thrilled with what they have put together for us and it is already paying dividends…

Rambo Total Pest Control

We had Counterweight media design our website from scratch. They created all of our website content, they came on site and shot a video for us, they created all of our images and put it all together into a complete website that converts visitors into paying customers…

Safeguard Home Inspection

Counterweight Media makes sure you’re informed and on top of everything. They designed and created our website and we couldn’t be happier. If you’re on the fence or having doubts, don’t think twice! Counterweight Media is the right choice!…

Schwab Electric

They designed our business web page and created an amazing video that we have used for marketing and social media. I have had a ton of compliments on our website on how beautiful it is and how easy to navigate it is.

Onyx Spa & Salon
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