Project Description

Video Production for a Regional LTL Freight Company.

 •  OAK HARBOR FREIGHT LINES  • 

The Client.

Founded in 1916, Oak Harbor Freight Lines is a family-owned and operated LTL Freight carrier that provides direct service to California, Idaho, Nevada, Oregon, and Washington. They also provide service to the rest of the US and Canada through various strategic partnerships.

  • oakh.com
  • Video Production

Approach & Highlights.

Oak Harbor Freight Lines contracted with Counterweight Media in early 2018 to produce a video project aimed at recruiting new employees. The company leadership wanted a main recruiting video, and several shorter videos that focused on various positions throughout the company. Oak Harbor’s goal for these videos was to inspire interest in a career at Oak Harbor by offering insight into the work and experience of multiple different employees.

We filmed Oak Harbor’s recruiting videos over the course of three days with five different workers at their Auburn, WA terminal. Oak Harbor and our team decided that it would be beneficial to interview multiple different employees at various stages in their careers. We structured the interviews in a way that allowed for longer more open-ended responses. This enabled us to highlight the functions of their position and training process while also getting a sense for the interviewees’ personality and history with the Oak Harbor.

To avoid appearing too rigidly corporate, the interviews would intercut with b-roll footage that we would film of the interviewees performing their respective duties to highlight the unique environments, tasks, and skills that a new employee might experience. This allowed us to capture a more realistic and interesting look at a day in the life of an Oak Harbor employee.

Final Result.

The final recruiting videos offered an accurate look inside the daily functions of the various positions offered at Oak Harbor. The interviews in conjunction with the b-roll footage worked together to add a great of personality, legitimacy, and professionalism to the multiple videos all while still embodying Oak Harbor’s brand and strong family values.

OUR WORK

See How We’ve Helped Our Clients.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.

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OUR TESTIMONIALS

What Our Clients Say About Us.

From our first meeting with Counterweight Media, I was highly impressed with the professionalism and knowledge. Our Website is everything they promised and more…

All Access Doggy Daycare

We used Counterweight Media for a complete website build. They did an awesome job and were extremely helpful throughout the process. I would recommend them to anybody looking for a fantastic site!…

Sentinel Pest Control

We opted for an entire overhaul of our site from the ground up. They worked with us on a payment plan and were patient and helpful throughout the entire development process. We clicked right away even before the creative process began. We are thrilled with what they have put together for us and it is already paying dividends…

Rambo Total Pest Control

We had Counterweight media design our website from scratch. They created all of our website content, they came on site and shot a video for us, they created all of our images and put it all together into a complete website that converts visitors into paying customers…

Safeguard Home Inspection

Counterweight Media makes sure you’re informed and on top of everything. They designed and created our website and we couldn’t be happier. If you’re on the fence or having doubts, don’t think twice! Counterweight Media is the right choice!…

Schwab Electric

They designed our business web page and created an amazing video that we have used for marketing and social media. I have had a ton of compliments on our website on how beautiful it is and how easy to navigate it is.

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