Oak Harbor Freight Lines contracted with Counterweight Media in early 2018 to produce a video project aimed at recruiting new employees. The company leadership wanted a main recruiting video, and several shorter videos that focused on various positions throughout the company. Oak Harbor’s goal for these videos was to inspire interest in a career at Oak Harbor by offering insight into the work and experience of multiple different employees.
We filmed Oak Harbor’s recruiting videos over the course of three days with five different workers at their Auburn, WA terminal. Oak Harbor and our team decided that it would be beneficial to interview multiple different employees at various stages in their careers. We structured the interviews in a way that allowed for longer more open-ended responses. This enabled us to highlight the functions of their position and training process while also getting a sense for the interviewees’ personality and history with the Oak Harbor.
To avoid appearing too rigidly corporate, the interviews would intercut with b-roll footage that we would film of the interviewees performing their respective duties to highlight the unique environments, tasks, and skills that a new employee might experience. This allowed us to capture a more realistic and interesting look at a day in the life of an Oak Harbor employee.
The final recruiting videos offered an accurate look inside the daily functions of the various positions offered at Oak Harbor. The interviews in conjunction with the b-roll footage worked together to add a great of personality, legitimacy, and professionalism to the multiple videos all while still embodying Oak Harbor’s brand and strong family values.