We wanted to focus on getting honest, organic answers from the current employees. Our crew chose to schedule a sit-down interview with a member of each team—driver, dock worker, customer service, dispatch, and a dock-to-driver graduate—and came prepared with a list of interview questions to get the employees talking openly about their experiences.
After the interviews, we followed each employee through their daily routine, in order to get b-roll footage of their job duties. We used a combination of tripod, handheld, GoPro, and gimbal-stabilized shots to highlight the unique environments, tasks, and skills that a new employee might experience. Together with the interview footage, we constructed a series of recruiting videos that the client was extremely pleased with.