Updating Sterling’s content was the first step before we could launch into the visual design. Much of Sterling’s original website content was sparse, consisting primarily of bulleted lists. We spent several days performing extensive keyword research as well as research into the home inspection industry and InterNACHI’s Policies and Standards. We then created a comprehensive sitemap and detailed writing prompts for new detailed service pages to help guide Sterling’s writing team. Once the content was completed, our editing team went to work.
Once we had the completed content, the visual design came very intuitively. Though they had not updated their online marketing, Sterling had updated a great deal of their physical marketing collateral. We used Sterling’s newer brochures and client folders as a visual guide, implementing their branded colors, and fonts into the website. We also did a full on-site and staff photoshoot and updated the photos for their blogs to higher resolution versions of the stock images Sterling had previously featured.
Sterling’s new website offers extremely detailed in-depth resources regarding their inspection services and processes in a consistently branded package. It evokes a sense of professionalism and quality while still providing an accessible and enjoyable user experience. The effort put into optimizing their content not only provides more value to their customers and staff, but also puts them in a better position for successful future SEO efforts.
The Sterling Inspection Group’s website features: