Project Description

Website Redesign & Content Development for a Pest Control Company.

 •  SENTINEL PEST CONTROL  • 

The Client.

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998. They offer individual pest control services and comprehensive pest control packages for year-round coverage.

  • sentinelpest.com
  • Website Development, Content Development, Photography

Approach & Highlights.

Sentinel’s previous website suffered greatly from disorganized site structure, outdated elements, poorly optimized content, and inconsistent branding. As such, our team’s goal with their website redesign was creating a more organized, focused, and consistent site with modern design elements and functionality that would lend itself to future SEO endeavors.

For the design, we opted for a combination of bold branded iconography and on-site photography. We implemented custom icons for each pest control service, pest identification, and pest control packages and used the on-site photos for page headers, sliders, and on bottom level service pages. We also created a blog page to act as a vessel for new monthly content.

For Sentinel’s content, we developed highly detailed and researched writing prompts to aid their team in the content creation process. We developed prompts for each individual service page and corresponding pest identification pages as well as funnel pages for Residential and Commercial Pest Control Services. The prompts were based off substantial local, national, industry, and key word research to ensure the content would be relevant to consumers and rank on search engines. We then performed extensive edits and optimization to their content prior to implementation.

Final Result.

Sentinel’s finished website hosts a wealth of detailed valuable resources for end consumers all presented in an intuitive contemporary design. Its content has been optimized for both SEO purposes and to provide an enjoyable and informative user experience.

Sentinel Pest Control’s website features:

  • Implementation of branded iconography and onsite photography
  • Custom icons for each service and pest identification page
  • Custom graphics for pest control service packages
  • Consistent visual branding
  • Clear, consistent, and simple navigation
  • Edited and optimized written content for pest control services and pest identification
  • Mobile Responsive

 •  FULLY RESPONSIVE  • 

OUR WORK

See How We’ve Helped Our Clients.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.

Sentinel Pest Control

Sentinel Pest Control is a locally owned and operated full-service pest control company. The company has been providing residential and commercial pest control services to the greater Puget Sound area since 1998.

View Our Portfolio

OUR TESTIMONIALS

What Our Clients Say About Us.

From our first meeting with Counterweight Media, I was highly impressed with the professionalism and knowledge. Our Website is everything they promised and more…

All Access Doggy Daycare

We used Counterweight Media for a complete website build. They did an awesome job and were extremely helpful throughout the process. I would recommend them to anybody looking for a fantastic site!…

Sentinel Pest Control

We opted for an entire overhaul of our site from the ground up. They worked with us on a payment plan and were patient and helpful throughout the entire development process. We clicked right away even before the creative process began. We are thrilled with what they have put together for us and it is already paying dividends…

Rambo Total Pest Control

We had Counterweight media design our website from scratch. They created all of our website content, they came on site and shot a video for us, they created all of our images and put it all together into a complete website that converts visitors into paying customers…

Safeguard Home Inspection

Counterweight Media makes sure you’re informed and on top of everything. They designed and created our website and we couldn’t be happier. If you’re on the fence or having doubts, don’t think twice! Counterweight Media is the right choice!…

Schwab Electric

They designed our business web page and created an amazing video that we have used for marketing and social media. I have had a ton of compliments on our website on how beautiful it is and how easy to navigate it is.

Onyx Spa & Salon