Why Do I Need a Content Marketing Strategy?
Content marketing is currently in a weird, transitional place for many business owners. It’s become more accepted as a standard part of online marketing efforts, but most organizations still aren’t sure how best to go about it. Strategizing often becomes “let’s do whatever feels right”, which always leads to a confused team when things start to get busy.
We want business owners and leaders to be armed with a practical tool to keep them on track, a touchstone for the entire organization. We want to help them stay consistent with their messaging, and answer specific questions that anyone might have about the content they produce, such as:
- Where is the information for this blog coming from?
- What are we supposed to include in every Instagram post?
- Who exactly do we think will be watching this video?
We believe a solid strategy for your content marketing is one of the most important things a business can have; it can give you a serious advantage over your competitors.