Website Redesign & Content Development for a Grease Trap Cleaning Company.
• WEST COAST GREASE TRAPS •
The Client.
West Coast Grease Traps is a grease trap cleaning and repair company. They provide grease trap maintenance, repair, and even installation services to numerous restaurants and parking garages in the King and Pierce County. They also provide ongoing maintenance programs custom-tailored to the needs of their customers.
Approach & Highlights.
With the exception of some of their agreement forms, none of West Coast Grease Traps’ previous content was useable. Our team spent several days performing extensive industry, competitor, and keyword research to help us develop outlines for each service page and design a more intuitive sitemap. Once we had the outlines in place, we met with West Coast Grease Traps team to start filling in the blanks regarding their specific services and processes.
West Coast Grease Traps’ content was developed with the intention of primarily being a resource for potential customers. West Coast Grease Traps wanted full pages developed to provide an overview for each of their four primary services: Cleaning, Repair, Hydro-Jetting, and Maintenance. They also wanted pages explaining best practices for the management of fats, oils, and grease (FOG) as well as content explaining the different municipal rules and regulations regarding grease trap and FOG maintenance for major cities in King and Pierce County.
For the visual design of their website, we incorporated a lot of aesthetic elements present on West Coast Grease Traps vehicles. The website is very bright and bold, using West Coast Grease Traps’ branded colors and fonts as well as our on-site photos to tie everything together. Like their trucks, the main colors we emphasized were green, blue, orange, and gray. Since their website’s design is built around their service pages, the overall navigation (both on-page and in the header/footer), is extremely streamlined and simple.
Final Result.
West Coast Grease Traps’ final website is a testament to the notion that less is more. Its streamlined navigation in conjunction with its impactful color palette, font choice, and imagery providing a visually commanding experience while its robust detailed content offers invaluable resources to potential visitors.
West Coast Grease Traps’ website features:
Since the completion of their website, West Grease Traps has continued working with our team on several SEO endeavors, including the creation of city and industry-specific landing pages as well as PPC campaigns.
• FULLY RESPONSIVE •
OUR WORK
See How We’ve Helped Our Clients.
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OUR TESTIMONIALS
What Our Clients Say About Us.
From our first meeting with Counterweight Media, I was highly impressed with the professionalism and knowledge. Our Website is everything they promised and more…
We used Counterweight Media for a complete website build. They did an awesome job and were extremely helpful throughout the process. I would recommend them to anybody looking for a fantastic site!…
We opted for an entire overhaul of our site from the ground up. They worked with us on a payment plan and were patient and helpful throughout the entire development process. We clicked right away even before the creative process began. We are thrilled with what they have put together for us and it is already paying dividends…
We had Counterweight media design our website from scratch. They created all of our website content, they came on site and shot a video for us, they created all of our images and put it all together into a complete website that converts visitors into paying customers…
Counterweight Media makes sure you’re informed and on top of everything. They designed and created our website and we couldn’t be happier. If you’re on the fence or having doubts, don’t think twice! Counterweight Media is the right choice!…
They designed our business web page and created an amazing video that we have used for marketing and social media. I have had a ton of compliments on our website on how beautiful it is and how easy to navigate it is.
