SEO is one of the most misunderstood strategies in online marketing. Some people are intimidated, believing that it’s a highly technical, complicated service; others think you just sprinkle on some Magic SEO Fairy Dust once your website is finished, and voilà—now you get a whole bunch of extra search traffic.

Let’s try to clear up any confusion. Search engine optimization is simply a set of tactics to get your webpages ranking higher than others on a search engine results page (SERP). There’s no magic, and it’s not overly complicated—it’s just tedious and time-consuming. These tactics revolve around two main concepts that search engines look for in a webpage:

  • Relevance – is your webpage’s content pertinent to the search query?
  • Authority – are you a trusted source for information?

Your success with SEO depends on proving how relevant and authoritative your webpages are.


There’s a whole host of different factors that influence your relevance and authority, and some of them are more influential than others.

For instance, the words someone types into a search engine are important because that search engine wants to give them the best match possible. If you use those words in the body of your web content, the search engine will consider your site more relevant to that search query and rank it higher. We call these keywords, and discovering the best keywords for you to use is critical for relevance as well as overall SEO success.

Search engines look at more than just your words; they also check to see if other websites link to yours. If a high-quality site posts a link to your site, a search engine thinks “Hey, this site I trust has a link to this other site, so the other site must be trustworthy too.” These backlinks are another important factor for SEO, but building enough of those links to help your search rankings can take a lot of time and effort.

Naturally, where there’s value to be had, there’s people looking to game the system. “Black hat” optimizers seek to use any unscrupulous tactics they can to get search ranking advantages. Practices like repeatedly overusing keywords (“keyword stuffing”) or paying somebody to host a link to your website (“paid linking”) were common for many years. However, search engines are constantly updating their algorithms to fight such practices, and will penalize any site caught using them.


Anyone can do SEO if they take the time to learn the different rules and strategies; it’s not as difficult as many SEO agencies would like you to believe. But if you’re like many of our clients, you don’t have the time. You’re tired of the flim-flam, claptrap, and mumbo-jumbo; you just want an agency you can trust to handle it for you.

Look no further. We like our work to be transparent, so we provide you with detailed monthly reports, showing every action we’ve taken. We also include a comprehensive report on your search visibility, competitor rankings, and keyword distribution.

If you want SEO done right, we’ll do it without all the smoke and mirrors. Schedule a call with us to see how we can help you!