A lot of businesses and organizations are intimidated by the process of making a video. Many believe that videos are too technical, too time consuming, or too expensive for what they’re worth. It can be, but it doesn’t have to be; there’s a reason videos make up over a third of the content on the internet.

The truth is, videos are an essential part of any successful content marketing strategy. Audiences love video content; a well-crafted video can give an inside look at your business, or help build a personal connection with your brand. If you have the right team helping develop your content, making a video can be a fun, straightforward process.

While you don’t have to be Steven Spielberg to make a great video, it takes a whole lot more than one guy holding a smartphone for a few minutes. The key to a great video lies in thorough planning and an experienced team.


Video production is more than just filming and recording; the process of creating a video has a lot going on before and after the shoot. Whether it’s a corporate intro, product launch, or customer testimonial, every great video goes through the following three phases:

  1. Pre-Production. Most of the planning and preparation happens here. The production team develops a concept, writes scripts and storyboards, determines shooting locations/dates, and prepares all the necessary equipment.
  2. Production. The team uses the right combination of camera, sound, and lighting equipment to film/record all the raw footage. If you’re well-prepared, this phase usually goes smoothly, though it can depend on number of unforeseen challenges, such as weather or availability of the talent.
  3. Post-Production. The team’s editors turn the raw audio and video footage into a polished product. This can involve scene sequencing and transitions, color correction, audio equalization, animations, or voiceovers, as well as any additional revisions before a final version of the video is delivered to the client.


Many video production companies are perfectly content putting out passable, cookie-cutter content with limited influence from their clients. That’s not us. We love what we do, and we take pride in our ability to bring a client’s vision to life.

We want your video to show off what makes your company great, and reflect the quality your company represents. We have all the tools and experience to deliver you a finished product you’ll be pleased with.

When created and marketed correctly, videos can help your business improve its SEO, generate leads, increase brand awareness, and connect with a wider audience. If you are interested in adding video content to your marketing strategy, give us a call and let’s talk!